01 / In stock

Show what is in stock at your plant nursery

A nursery's stock page should help someone choose what to ask for before making the trip. Show the season's plants, sizes and starting prices, then explain how you check the exact plants for a hold.

Group the plants by the current season

Put the season and date of the latest stock check above the list. Use categories customers can recognize, such as perennials, shrubs and vegetable starts. Name a few current choices within each group, keeping plants expected later separate from those someone can ask for today.

Use readable text for names and availability, even when photographs show the benches. Explain whether the list is a selection or the nursery’s complete stock. Give someone looking for an unlisted plant a way to ask about it. When a seasonal category finishes, mark it clearly and remove any suggestion that those plants are ready to collect.

Put sizes beside meaningful starting prices

Show the pot size or pack size with each starting price. A quart pot, a larger container and a tray of starts should be easy to tell apart. Say whether the price buys one plant or a pack, and keep that wording consistent in the hold request.

Explain which varieties or sizes the “from” price covers and what can change the amount. If several sizes are available, list them together so customers can compare. Use photographs to show the stock being described without implying that every pictured plant is still available. Say how the exact size, quantity and total are confirmed before the customer commits to an order.

Explain how changing stock becomes a confirmed hold

Say how often you check the page and how quickly the benches can change between updates. If an item is running low or sells out, update its entry. Make clear that a current listing does not reserve a plant for the person reading it.

Ask for the plant name, size, quantity and preferred pickup day. Let customers say they are unsure about a size. Explain that you check stock before confirming a hold, then state how long an accepted hold lasts. Put the pickup address, counter location and hours alongside the instructions. Say how to request a changed pickup day before the hold expires.

Give larger orders their own delivery details

If you offer delivery, show the area covered, any minimum order and the starting delivery charge. Explain which details affect the quote, such as the order size, distance and access. Ask customers to mention delivery when requesting the plants so you can discuss both together.

Keep a plant hold separate from an agreed delivery date. Explain how the delivery time and price are confirmed, and describe what the service includes on arrival. If planting is also offered, give it a separate scope and quote. Check that the stock page and request instructions use the same delivery terms before the next seasonal update.

04 / The Work

See the customer’s next step.

Frondelier Plant Nursery website showing a greenhouse photograph beneath an invitation to make room for something growing
Frondelier Plant NurserySeasonal plant categories, pot sizes and hold instructions help customers plan a nursery pickup.

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