Write a services and prices page customers can use

Name the work the way customers ask for it

Start with the words people use when they call. A cleaning customer may ask for a regular clean, a deeper clean or help before moving out. Use those distinctions as service names. If you keep a package name, put a plain explanation beside it.

Give each service its own entry. Explain who it suits and the difference from the option next to it. Avoid making someone compare several paragraphs to discover that one visit includes inside cabinets and another does not. Read the names without their descriptions: they should still give a useful first choice.

Put the included work beside each service

List the tasks that define the service. For cleaning, name the rooms and surfaces you cover, whether supplies are included, and anything the customer needs to prepare. Describe the work you will agree to do rather than promising a vague level of sparkle.

Put exclusions where they affect the choice. If oven cleaning or interior windows need a separate agreement, say so beside the relevant service. Explain how extras are requested. Use the same order for each entry so someone can compare them without hunting. Ask the person doing the work to check that the description matches an ordinary visit.

Make a starting price mean something

Show a fixed price when you can define the job at that price. Say whether it covers one visit, an hour or an ongoing arrangement. Place any unavoidable additional charges with the price so someone can understand what they would pay.

If you use a starting price, describe the job it covers and what can raise it. For a cleaning service, that might include the size and condition of the home or extra tasks. Use a starting figure you would actually accept for the stated work. Explain what details you need to give the full quote and when the customer agrees to it.

Carry the choice into the request

After the service details, give customers a clear way to request that work. Use the same service names in the form. Carry their choice across if possible, or make it easy to select again. Ask for the details needed to discuss the job, such as home size, priorities and preferred frequency.

Say what happens after the request and whether the price or visit still needs confirmation. Follow the route yourself on a phone, from comparing services to receiving a reply. When an offer changes, update the description, price and form choices together, then repeat that check.